The world's first self-destructing novel is being offered by JamesPatterson.
For £200,000 one fan will get 24 hours to read his latest bookbefore it explodes. Although the precise detail of thedestruction are unclear, a SWAT team will be on hand to dealwith any issues.
Patterson, author of Unlucky 13 and Cross My Heart, says that as book shops are increasinglyclosing publishers need to be as imaginative as film companies in creating a hype around a newnovel.
帕特森的作品包括《不幸的13》(Unlucky 13)和《真心话》(Cross My Heart)等。他表示，随着愈来愈多书店结束营业，书籍更难赢得注意，所以出版商必须和电影公司一样有想象力，以掀起新一波小说阅读的热潮。
Unlike the film industry's red-carpet premieres, Hollywood luminaries and huge advertising budgets,book launches with signings and readings are a more staid affair.
"The publishing business needs to compete," he said. "It needs to compete with movies and theInternet."
For £194,000 one avid reader will be flown to an undisclosed location for a meal with Patterson andwill be given a copy of Private Vegas ahead of its launch at the end of the month.
A special weapons and tactics (SWAT) team will also be on hand to handle the explosive thriller.
Also as part of the promotion, 1,000 fans will be able to download free copies of the book from thewebsite selfdestructingbook.com. Each book will have a 24-hour digital timer that cannot bepaused or cancelled.
"Twenty four hours after you start it, the book will no longer be there," said Patterson, 67. "I hopethis spurs more ways to get attention."
He added: "This seemed like a terrific way to draw attention to a book in a way that has neverbeen done before," he explained. "In the history of publishing there hasn't been anything like this."
Private Vegas is the latest in Patterson's 'Private' series featuring Jack Morgan, who discovers amurder ring in the gambling mecca.
"Hopefully this also opens up different opportunities just in terms of how we can push theboundaries in publishing in general," said copy writer Jose Funegra.
Patterson, a fixture on the bestsellers list, has sold more than 300 million books worldwide, withfictional psychologist Alex Cross among his best known characters.
In addition to his more than 100 novels, Patterson has written books for young readers, includingthe Middle School age group.