A law master gave up an attractive job offer and opened a beef flavor rice noodle restaurant at one of Beijing's most flourishing centers for business and finance.
Zhang Tianyi, who will graduate from Beijing University with a MA's degree in three months' time, started the small vendor business with three other friends, all being post 90s and as well-educated as Zhang.
Zhang, now serving as chef and handyman, boils bone soup and cooks noodles till midnight everyday in a 40-square meter store that has a monthly rent of 10,000 yuan.
He learned the recipe in his hometown in Changde, central China's Hunan province, after opening two restaurants with friends during his undergraduate years.
