Cyber model, or ma dou in Chinese, is an emerging occupation amid a boom in the country's online shopping. Cyber models do not strut the catwalk. They pose for pictures that get posted online for stores to showcase their products.
To become a cyber model, you don't necessarily have to be tall and thin with long legs like the professionals. Having a pretty face and being able to pose vivaciously like a “girl next door” are most important.
The models are mostly college students or white-collar workers, whose employers are mainly small online clothing stores operating on a shoestring budget.